Outback Barbecues Moves to New Premises

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Outback has launched a new Trekker model, powered by a 5kg lpg container and aimed specifically at the camping, caravan and motorhome markets. The barbecue includes a 47cm grill, flame diffuser and hinged hood, and comes in a choice of black, grey, blue, green or red and is supplied with hose, regulator and weather cover.

Building on the 2011 takeover by TPA Metals & Machinery (SZ) Ltd, the newly located Outback International UK Ltd plans to increase its market share.

Outback chief executive Mark Osborne said: “After an in-depth review of our future expansion in the UK barbecue market, in which we have been leading suppliers with the Outback range for more than 30 years, we decided this year the time was right to have our own 12,000 sq ft warehouse, with additional space for future development, at the established Rotherwas Business Park at Hereford. Our new base provides full facilities to support trade customer services, space to hold stocks of the full Outback range of spare and warranty barbecue parts to meet seasonal demand and room for future expansion.

“In addition, TPA’s new consolidated manufacturing base at the major industrial hub at Dongguan provides an up to date link with its important UK market. Outback’s sales in spring and early summer saw an unprecedented demand that matched the surge we saw at the end of the season in 2013. Barbecue enthusiasts like to plan ahead and, with a late Easter this year, they made an early start to making their choice as they looked forward to outdoor leisure entertaining.

“Our success in meeting high-level and rapid spring and summer demand from garden centres and store and online consumers underlines the importance of early trade forecasts and order placement. This, in turn, enables us as a major supplier to effectively service the trade and maximise their sales.”

Credit: LP Gas Magazine, August 2014

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